Die Cutting is a process used to cut custom shapes or sizes out of adhesive label materials. Die cutting involves the use of a specialized tool, called a die, that is designed to cut the label material into the desired shape.

Flexible die for die cutting on rotary, flexo or in-lineThe die cutting process begins with the creation of a custom die, which is typically made from steel or another durable material. The die is carefully designed to match the specific label shape or size required for the project. The label material is then fed into a die cutting machine, which presses the die onto the material with enough force to cut through the material and create the desired label shape.

Die cutting is used to create custom label shapes that cannot be achieved with standard rectangular or circular labels. Custom shapes can be used to enhance the aesthetic appeal of the label, reinforce branding efforts, or fit unique packaging designs. Die cutting can also be used to create labels with unique features such as perforations, slits, or other custom configurations.

Die cutting can be performed on a wide range of label materials, including paper, film, and foil. The process is highly precise, allowing for consistent and accurate cuts on both small and large label runs.

Overall, die cutting is an essential part of adhesive label printing, allowing for the creation of custom label shapes and configurations that can help brands stand out in a competitive marketplace.