Gloss refers to the degree of shine or reflective quality of a label’s surface. A label can have a glossy finish, meaning that it has a shiny or reflective surface, or a matt (matte) finish, meaning that it has a non-reflective, dull surface.

Gloss is typically measured using a gloss meter, which measures the amount of light reflected off the surface of the label at a specific angle. The gloss value is expressed as a percentage, with higher values indicating a more reflective, glossy surface.

Gloss can impact the overall visual appearance of a label design, and can be used to create different effects depending on the desired look and feel of the label. For example, a high-gloss finish can create a premium, high-quality appearance, while a matte finish can create a more understated, natural look.

In addition to visual appearance, gloss can also impact the durability and longevity of a label. High-gloss finishes may be more prone to scratches and scuffs, while matte finishes may be more resistant to damage.

Overall, gloss is an important consideration in adhesive label printing, as it can impact the overall quality and visual appeal of the label, as well as its durability and suitability for a specific application.