In the context of adhesive label printing, matte refers to a finish that has a non-reflective, dull surface. A matte finish is the opposite of a glossy finish, which has a shiny, reflective surface.

Matte finishes are achieved by using materials that have a non-reflective surface or by applying a coating that diffuses light and reduces reflection. Matte coatings can be applied to a wide range of materials, including paper, film, and foil, to create a matte finish.

Matte finishes are often used in label printing to create a more natural or subdued look, or to create a tactile, non-slip surface. They can also be used to reduce glare and make labels easier to read in bright light conditions.

In addition to its visual properties, a matte finish can also impact the durability and longevity of a label. Matte finishes are often more resistant to scratches and scuffs compared to glossy finishes, making them a good choice for labels that will be exposed to harsh environments.

Overall, matte is an important consideration in adhesive label printing, as it can impact the overall quality and visual appeal of the label, as well as its durability and suitability for a specific application.