Label overprinting involves printing on top of a pre-printed label

Overprinting is an efficient way to add text or images to pre-printed labels. It allows businesses to make updates without the need to reprint the entire label, saving both time and money.

This gives our customers the flexibility to print a variety of information themselves, while still getting the quality look & finish of professionally printed labels.

It’s particularly useful in industries where products need specific details, such as expiry dates, batch numbers, or promotional information. By using label over-printing, companies have complete control over what they print: minimising waste with on-demand labels.

This allows our customers to easily print their information while still enjoying the high-quality appearance of professionally printed labels.

One of the best advantages of label overprinting is its cost-effectiveness. By allowing businesses to make updates to only the relevant parts of a label, rather than reordering an entire batch, it significantly reduces waste.

Purchasing labels in bulk and printing only what they need, when they need it! 

How Overprinting Works

• We provide our customers with pre-printed labels that they then print on top of using a thermal label printer. The pre-printed labels we provide serve as a base (colours/logos/label shape etc.). Customers then print the additional information as needed, ensuring a polished and professional final product.
  
• Pre-printed labels are available in a wide range of sizes, materials—such as clear, metallic, or synthetic—and finishes, including gloss or matte. This variety ensures customers can choose the perfect label to meet their needs and preferences. Direct thermal is also an option for temporary/frozen labels. 
  
• The overprinted information can include both text and images, such as dates, weights, sequential numbers, barcodes, nutritional panels, ingredients, batch codes, symbols, and more. This flexibility allows for precise and varied customisation to meet diverse labelling needs.
  
• Thermal transfer overprinting can be done in a variety of colours, including metallic options like gold and silver.

The most common use case is where our customers have a standard format (i.e. pre-printed label) with their logo & contact details printed in colour. They then overprint with the unique product details, barcodes etc.

Affordable and Versatile: From Everyday Use to Continuous Operation

Thermal label printers are very cost effective and are an easy way to print: 

• The printers range in price & capability, handling from 1000 labels per day, up to 24/7 printing.
• Print quality depends on resolution in Dots per Inch (DPI).
• LabelAn adhesive Label is consists of four layers: topcoat, facestock, adhesive, and liner that is cut into desired shapes software allows automation and efficiency with connectivity to databases and more.

Combining Pre-printed labels with thermal transfer allows for superb looking labels, produced quickly and at a low cost.

Why you should consider OverprintLabel overprinting involves printing on top of a pre-printed label. This allows flexibility to print a variety of information, while still getting the quality look & finish of professionally printed... labels
Flexible + Efficient + Cost-Effective

• Flexible: Overprint labels provide a powerful combination of flexibility, efficiency, and cost-effectiveness. This printing method allows you to tailor your labels with custom information and designs, adapting easily to your specific needs.
  
• Efficient: If your business has a wide range of products with different information, overprinting gives you the flexibility to print on-demand only what you need, when you need it. (Having control over the variable information printing allows you to make changes quickly & easily).
• Cost-Effective: Getting the benefit of purchasing your “generic” pre-printed labels in bulk, saving as a result of volume discounts.

What you need to get started with overprinting

1. A Thermal Transfer Printer; 
2. Labels, blank or pre-printed (min orders over 1000 are more cost-effective) – contact us for designs & pricing; 
3. Thermal transfer ribbon; and
4. Labelling software (we can provide a Free version of this with your printer)

If you need help with thermal ribbons, labels, or printing get in touch. We want to help you find the right solution for your needs and budget. We also guarantee our products and won’t sell you c^@p!